An 80-Year Legacy: ​Our Family Flower ​Shop's Journey

Since opening our doors on November 22, 1945, ​our family flower shop has been a beloved fixture ​on Madison Street in Muncie, Indiana. Founded by ​Paul Davis, the son of a farmer, our shop was ​among the first retail business in what was once a ​primarily residential area. Over the decades, ​Madison Street has transformed into one of the ​busiest streets and commercial districts in ​Muncie, and we've been here to witness it all.

Paul Davis was more than just the founder of our ​flower shop; he was a visionary who later would ​co-own several coin laundromats and was a ​significant real estate broker and developer in ​Muncie. His entrepreneurial spirit laid the ​foundation for what has become a multi-​generational family business.

Joe Davis, Age 11

In the 1990s, ownership of the shop passed to ​Paul's only son, Joe Davis, who continues to ​uphold the family tradition. Today, I, Matt Davis, ​am proud to be a third-generation member of the ​family business, working alongside my family to ​not only keep our legacy alive but to innovate and ​continue to evolve our business to adapt to the ​rapidly changing modern business landscape.

Our flower shop has always been more than just a ​business; it's a part of the community's fabric. For ​nearly 80 years, we have provided floral ​arrangements for the most significant moments in ​our customers' lives – from proms and weddings ​to funerals and everything in between. We've built ​lasting relationships and have been there for ​entire generations of families during their most ​memorable and emotional times.

We often hear from our longtime customers, ​"Please don't ever leave," and it is this bond and ​trust that motivates us to continue serving our ​community with the same dedication and care ​that my grandfather started with. Nothing makes ​me smile more than hearing about how we have ​been the go to florist for multiple generations of a ​customer’s family, in some instances, going all ​the way back to the 1940's!